2017-09/13-10/02 | New exhibition "METRO unboxed"
| Digitalbusiness
... is an exhibition that gives visitors the opportunity to experience the world of modern trade − from international specialities and sustainable logistics solutions to digital trends of the future – with all of their senses. As part of the exhibition, international METRO experts will engage in dialogue with guests about the many different aspects of innovative trade solutions that aid entrepreneurs and consumers from around the world every day, that enrich life in our cities and that facilitate answers to societal challenges.
What does "unboxed" mean?
The new METRO stands for a clear focus on the wholesale and food sector. "To unbox" means that METRO is unboxing the world of modern retail together with the visitors. The visitors are invited to experience exciting stories and new impulses; and to discover so far unknown products. Regional specialties from the most diverse countries are awaiting the visitors, but also sustainable logistics solutions all the way to digital trends of the future. What you can experience in this exhibition: how METRO in its role as an international wholesale and food specialist is shaping the exchange with its customers, business partners and the public: in a transparent, authentic and inspiring way.