2018-02-21 | CLIQ Digital AG’s subsidiary Grumbl Media
| Digitalbusiness
- Majority stake of 80% in AffiMobiz effective 1 January 2018
- Stake in subsidiary CMind B.V. increased to 80%.
- Acquisition endorses expansion strategy of successful “Playfilms” streaming platform
CLIQ Digital AG, a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, has concluded the acquisition of an 80% stake in the French media purchasing specialist AffiMobiz. In December 2017, the companies signed a Memorandum of Understanding (MoU) to this effect. AffiMobiz has been a partner of CLIQ Digital for many years and places media purchases mainly for the CLIQ Digital subsidiary CMind B.V., which operates the successful streaming platform “Playfilms”. By acquiring a majority stake in AffiMobiz, CLIQ Digital AG is underwriting its envisaged expansion strategy of further growing direct media purchasing and its relationships to networks with direct access to media providers.
The Group, based in Düsseldorf, employs +100 staff.